Google’s a lot more than a search engine, and its numerous free tools can help you raise the online profile of your business without spending money. Here’s a list of the four must-have Google tools that every small business owner should be using:
1. Google Alerts: Monitor your company’s online presence by receiving notifications whenever your business is mentioned online.
2. Google Local Business Center: Help people searching in your area find you by linking a profile of your business to Google Maps. LBC does everything from providing basic contact info to offering reviews, photos, coupons, and more.
3. Google Reader: You don’t have to monitor dozens of websites to stay on top of news in your industry. Google Reader gives you one place, and one viewing screen, to access all the news sites and blogs you read regularly.
4. Google Analytics: Measure Web traffic and more with a handy tool that generates metrics galore.
You don’t need to spend thousands of dollars to make sure online prospects can research your company and contact you. And you don’t need a ton of time to stay on top of industry developments and find out what people are saying about you.