Big data is the future of business. It offers business owners insightful new statistics and analytics. These insights can be leveraged for marketing and promotions, creating new products, improving current products and even for improving workplace systems and operations. While businesses have always analyzed data and trends, big data allows you to capture, store, analyze and present trends in proactive and powerful new ways — in financially beneficial new ways. However, there are some precautions to keep in mind.
Keeping Your Data Secure
Data hackers run the gamut of unethical competitors, general hackers and hyper-targeted hacking. Being that the amount of sensitive data stored electronically has never been larger, you must be proactive. Even the health care industry has embraced HIPPA-compliant electronics and software. To keep private client information secure and your sensitive business records and statistics safe and sound, you must up your electronic security measures. This includes investing in anti-malware software and securing on-site and remote login. You must also have a plan of action in place for when a mobile electronic device is lost or stolen, as well as a rapid response plan for an online security breach.
Leveraging Small and Big Data for Ethical Insights
While big data gets a lot more attention, small data is really where it’s at. Small data experts can look beyond the large-scale cross-data connections to find the minor details and differences that generate conversions. However, the smaller the data points, the more personal they are. The more personal the data points, the more companies must invest in ensuring their marketing strategies are ethical. While it is one thing to tug on someone’s heart strings to make a sale, it is another to use data as a method of sales-driving manipulation. Make adding genuine value a priority to keep your marketing team in check. Otherwise, your clients may feel as though they have been hacked.
Proof of Ownership
With many of us conducting and storing our life’s work electronically these days, we must consider the importance of proof of ownership. For example, 20 years ago an architect may have drawn all their plans by hand. This means they had a quantifiable record of their work. Today, many architects rely on BMI and other industry software. So, what if someone were to hack their building design and present it as their own?
Currently there are few laws in place to protect you against fraud of this nature. Without a non-electronic record of your evolving work, you could potentially lose the rights to your designs or materials you had planned to publish, bring to market, copyright or patent. You must remember to not only invest in the appropriate online security measures, but ensure they continue to evolve. This includes seemingly small measures like updating Windows regularly.
CMIT understands the invaluable role of big data as well as your increasing need for digital security. We look forward to discussing a custom solution to ensure your computers and big data have the most advanced security measures on the market protecting them.
CMIT Solutions of Centreville provides a strategic approach to IT consulting that improves performance of your business technology in the most cost-effective way possible. Assisting businesses in Centreville, Chantilly, Dulles, Gainesville, Manassas and Haymarket, we can help you achieve the fastest return on your technology investment. Call 703-881-7738 today to see how we can help your business stay in business.