Is Networking a Waste of Time? Or an Effective Marketing Strategy?

You're overworked, understaffed and the last thing you feel like doing is slurping down weak drinks with a bunch of guys trying to pitch you. Many networking events are a waste of time, but some can and do work. Noted business columnist and motivational speaker Lisa Earle McLeod shows how to separate the good from the bad (and the ugly) – and how to make the most of the networking opportunities you attend.