I got an email that Microsoft was running a contest (it ended 5 July) for small businesses to win 5,000 gallons of gas. That's what When I got an email about $20,000 - depending on if your gas id $3.79, $4.79 or etc. However, the contest is over - sorry.
In any case, I think the contest site is worth 5 seconds to check out - Bumptheslump.com. The tips it gives, such as using Microsoft Outlook to track makreting efforts, using Microsoft publisher to do in house printing and using Small Business Server to have a virtual office are quite focused on generating awareness for Microsoft products. However, the tips, nevertheless are useful.