Facebook switched all users to the much-discussed timeline format for all pages on March 30th. Perhaps the most obvious change is the inclusion of a “cover image,” the large banner-like graphic at the top of your timeline.
• No contact information
• No pricing or purchase information (e.g., “20% off” or “visit our website for coupons”)
• No “calls to action” (e.g., “call us today” or “tell your friends”)
• No arrows or other indicators pointing to the “Like” or “Share” buttons
For the full list of rules regarding covers and timelines, see Facebook’s FAQ.
While the above list might seem a bit arbitrary, it makes sense once you realize that Facebook wants you to put such content in paid advertisements on the site. That is, after all, how the company makes money.
If you’re using Facebook for your business, consider using a cover image that includes the name of your company and photography or other graphics that represent the nature of your company.